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7 Summits Challenge

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Everest

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Pakistan

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Kilimanjaro — Africa

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Climbing Big Peaks all the Time!
FOLLOW The Latest Coverage HERE!
Everest May 26th, 2012

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NEW BOOK!
Skiing and Sleeping on the Summits: Cascade Volcanoes
ORDER YOUR COPY TODAY

BLOG: Adventures 2016–> Stay Tuned!

My NEW 14ers ski project is underway! http://www.14erskirecord.com HERE IS MY SPOT TRACKER MAP: http://share.findmespot.com/shared/faces/viewspots.jsp?glId=0BUKpSr3v63z8pMNJUrbqgytYo9k4yfu0

Next Signings/Events:

March 30 – Skiing & Sleeping on the Summits: Cascade Volcanoes – Boulder Bookstore, Boulder,CO 6pm
March 31 – Skiing & Sleeping on the Summits: Cascade Volcanoes – Zeal Optics Industry Night, Boulder, CO 6pm
Friday, April 8 – Everest Keynote — Cherry Creek Insurance Group — Scottsdale, AZ
Thursday, April 14 – “Skiing and Sleeping on the Summits: Cascade Volcanoes”
Vail Public Library — Vail, CO (includes Nepal Photo Exhibit). 630pm
Thursday, April 21 – “Skiing and Sleeping on the Summits: Cascade Volcanoes”
Avon Public Library — Avon, CO 630pm
Wednesday, April 27 – “Skiing and Sleeping on the Summits: Cascade Volcanoes”
Parker Rotary, Parker Adventist Hospital — Parker, CO Noon
Wednesday, April 27 – “Skiing and Sleeping on the Summits: Cascade Volcanoes”
Tattered Cover — Colfax Store, Denver, CO 7pm
Thursday, April 28 – Everest Keynote, Goal Setting — Ascent Solar — Thornton, CO

TUNE INTO DATELINE NBC: EVEREST DOCUMENTARY

Everest-Documentary

Watch it online:

May 11 2015: CBS This Morning with Charlie Rose Nora O-Donnell, and Gayle King: Climbers describe surviving Everest Avalanche: http://www.cbsnews.com/news/climbers-jim-davidson-jon-kedrowski-describe-surviving-everest-avalanche/
KDVR Fox 31 Denver:
April 27, 2015: CNN with Brooke Baldwin, Jon Kedrowski describes Everest Avalanche Experience: http://edition.cnn.com/videos/world/2015/04/27/nr-nepal-earthquake-everest-jon-kedrowski.cnn
April 26, 2015: National Geographic- Survivors and Dead Evacuated from Everest Base Camp, By Freddie Wilkinson: http://news.nationalgeographic.com/2015/04/150426-everest-earthquake-basecamp-nepal-himalaya-climbing-sherpas/?utm_source=Twitter&utm_medium=Social&utm_content=link_tw20150426news-everestbasecamp&utm_campaign=Content&sf8809761=1
April 29, 2015: Men’s Journal,Jon Kedrowski: Survival Stories from Everest
Sept. 5, 2014: Grind TV: Colorado Mountaineer scales and skis 20 volcanoes in 30 days by Julie Kailus: http://www.grindtv.com/lifestyle/culture/post/jon-kedrowski-scales-skis-20-volcanoes-30-days/
Aug 18, 2014: Adventure Dreams, 10 Classic Adventures, National Geographic Adventure by Brendan Leonard: http://adventure.nationalgeographic.com/adventure/trips/adventure-dreams-inspiration-gear-training/
July 25, 2014: Famous Snows of Mt Kilimanjaro Disappearing: CCTV with Hendrik Sybrandy: http://youtu.be/1sv8Xm9PuD4
June 10, 2014, Denver Post by Jason Blevins: http://www.denverpost.com/outdoors/ci_25931676/room-view

My Story: EVEREST 2012 & 2015

2012: On May 19th and 20th, I went for my first summit attempt of Everest. The weather and the winds were not forecasted to increase until the afternoon of the 20th. I thought I would have plenty of time to summit and get down before the winds and bad weather hit. Unfortunately the weather turned violent in the early morning hours of the 20th, much too early. I turned around less than 1000 feet (300m) from the summit (Although I was still higher than Neighboring Lhotse, the 4th highest mtn in the world by 100m when I did finally turn around). What I witnessed on my ascent and descent that night was one of the deadliest nights in the History of Mount Everest. Up to 7 people died, and others went missing. I did what I could for people around me, and members of my team bonded together to make it to safety on Everest. I made sure I was ok up there that night, and got down safely, but Still there were many that passed away that night that we couldn’t help and to their families I send my most respectful condolences.
Everyone wants to know more about what happened on that fateful night, but more importantly, what happened in the days after. In 2012, I overcame unbelievable adversity and essentially climbed Mount Everest twice, making the summit in a second attempt with My great climbing friends including Jangbu Sherpa, and Canada’s Sandra Leduc and her Sherpa Chawong, as well as Ritchy and Steve. We were all fortunate to be strong enough to return less than a week later to make it all the way to the top of the world. 2015:
On April 25th, 2015, Jon was in Mount Everest Basecamp when a 7.8 Magnitude Earthquake struck Nepal around Noon that day. An impressively large Avalanche of Seracs and Compressed Air fell from the slopes of nearby Pumori Peak and collided with the Basecamp, destroying everything in its path and killing 19 people, while injuring nearly 100. 10,000 people lost their lives in Nepal following the devastating quake. Jon was fortunate to make it out of the blast alive and able to help with recovery efforts.

Stepping Outside Your Comfort Zone: Dr. Jon Kedrowski at TEDxFrontRange In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers c…

“YOU HAVE TO ACCEPT AND EMBRACE BEING UNCOMFORTABLE ON SOME LEVEL IN ORDER TO PUSH FORWARD AND ACHIEVE” –Dr. Jon
N.O.D.= “No Off Days” – A commitment to excellence since 1996!

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ski boots wear by a skier

Ski boots buying guide

Ski boots might be the single most important piece of skiing equipment you own—maybe even more important than the skis themselves. Your boots, after all, are the only piece of equipment that touches your body. Skis of different qualities will do more or less the same job, but all of your power and control comes from your feet. The wrong ski boots will screw up your performance on the slope, at best, and cause serious pain and injury at worst.

When you prioritize shopping for ski boots, you’ll be able to enjoy the benefits for years to come, and save yourself the hassle and hurt of skiing in the wrong footwear. Here’s some tips to prepare you for the process, so that you can get what you need to ensure that your first day on the slopes goes smoothly.

Start With The Right Shop

You’re not going to get the right boots if you don’t shop at the right store. This might sound like a no brainer, but in the era of online shopping, the temptation can be strong to click and order on delivery. This might be an option for regular shoes, but ski boots are not regular shoes (more on this in a moment). It’s crucial to go to an actual brick-and-mortar store to get the right ski boots, because there’s no way you can get the right fit off the internet. When you decide to go shopping, make sure you have enough time to invest in the trip—a proper ski boot fitting can take up to two hours, done properly.

ski shop with three employees

Find a shop that carries a wide selection of ski boots in different brands, sizes, and styles. It can be helpful to visit before ski season even begins to make sure they’ve got everything in stock. You’ll also need to make sure that the staff is knowledgeable enough to get you properly fitted, and aren’t just there to make a sale at any cost.

Ski Boots Are Not Shoes

It’s possible to go shoe shopping without a specialist because you can feel whether or not you’ve got the right size. In fact, armed with your shoe size, you might not even need to try shoes on at all, especially for shoes like sandals that come with a lot of room for error. But ski boots aren’t shoes. They function completely differently on your feet, forcing your body into completely different and unusual positions.

In shoes, you are generally able to stand perfectly upright, distributing your weight roughly equally between the ball of your feet and your heel. Your foot widens as it spreads out against the ground, and your ankles are more or less free to flex.

skiers wearing ski boots in snow

In ski boots, though, your knees are forced forward at a slight angle, distributing your weight mostly on the ball of your foot. Your ankles should be completely immobilized and prevented from rolling inside the boot. This is the physical arrangement that skiing power comes from. If a ski boot is too big, you lose all the power, and put yourself at risk of serious injury.

“If the shoe fits, wear it” is a great motto for sneakers and flip flops, where each number roughly fits everyone else of a similar foot size, but ski boots are more like Cinderella’s infamous glass slippers—they should only fit you. A good boot fitter will take your foot length, width, shape, arch, and build, as well as any other unique features into account when sizing you.

If The Boot Fits, It’s The Wrong Size

One of the most common mistakes people make when buying ski boots is choosing a comfortable boot. That’s right: if it’s comfortable when you buy it, it’s almost certainly the wrong size. Because ski boots are built with a spongy liner that compresses over time to mold to your feet, new boots should feel too tight the first day that you wear them. If you buy a pair that fits comfortably right away, they’ll quickly become looser and larger until they’re much too big. Compensating by buckling your boots in tighter to the skis will just damage the nerves and blood vessels on the tops of your feet, and won’t make the boots fit any better.

fitting a pair of ski boots

The same rule of thumb goes for kids. Avoid the temptation to buy boots for kids to “grow into”. Ski boots come in one-centimeter size increments, which is more than a shoe size (in American as well as European sizes). This means that if a ski boot is two sizes too big, it’s an inch and a half too big, which is a huge gap for a kid’s foot. The boots will be incredibly difficult to ski well in, and the learning curve will be much steeper than it would be with boots that fit right. Don’t make skiing harder than it needs to be, or put kids at risk of injury.

The Flex Index

Ski boots are rated on a flex index that measures how stiff boots are. In general, stiffer boots are able to transfer more power, and for this reason are better for more advanced skiers. Boots with a softer flex, or a flex index below 80, are good for beginners, partly because they’re more comfortable. If you’re an intermediate skier, go for a flex index between 80 and 100. Medium-flex boots are more responsive than soft flex boots, so they’re better for speed and turning.

If you’re an advanced skier, stiff flex boots are the way to go. With a flex index of 100 or more, these ski boots are perfect for steep or challenging terrain with tight turns, bumps and jumps. Racing boots are the stiffest, but can be too rigid if you’re going for real maneuverability as well as speed.

Unfortunately, flex index ratings vary by manufacturer, so you’ll just have to try them on and see how they feel in the shop.

skiers in action

Don’t let the process of buying ski boots turn you off. Instead, get excited for the chance to choose a ski boot that’s truly unique to you, so that you can enjoy skiing like a pro, and hit the slopes knowing you’ve got exactly the right equipment.

two pairs of skis in mountain top

Guide to choosing your perfect skis

Whether you’re just hitting the slopes for the first time, or you’ve been skiing black diamonds every season for years, deciding how to choose perfect skis can be a complicated experience. Luckily, a little bit of preparation and foresight goes a long way towards making the mission a success.

The following guide will help you choose skis that are the perfect match for your height, weight, skill level, and ski style, so you can walk out of the ski shop or rental store with exactly what you need.

Where Will You Ski?

The first step is deciding what kind of a skier you are, or what kinds of mountains and terrains you’ll be skiing on. This should be the first question a salesperson asks you, and from there, they’ll be able to hep you determine how to buy the skis that you need.

All mountain skis are suitable for skiers at any age or experience level. They handle best on hard snow and groomed terrain. All mountain skis tend to be narrower, with deep sidecuts and rockered tips (more on these features later) which make them easy to turn. All mountain wide skis, also known as mid fats or fats can handle more powder snow than their thinner equivalents and can provide stability and power on snow of varying density.

three skiers climbing a slope

Powder skis, predictably, do best in deep powder snow. They are sometimes called super-fats because they are wide enough to provide superior floatation in loose snow, like surfboards. Most of them are fully rockered to keep the edges from catching. They’re not the first choice for tight turns on groomed runs, but they’ll handle deep powder better than any other variety.

Backcountry skis, also known as alpine touring or ski mountaineering skis, tend to be lighter than all mountain or powder skis, to make them easier to carry when trekking to find untracked slopes. Many of them come with notches in the tips and tails for attaching climbing skins, so you can ski uphill and explore to find fresh terrain. Because backcountry skis are so specialized, they’re not always great on hard snow, and their light weight makes them susceptible to damage by impact. Unless you’ll be spending most of your time mountaineering with your skis, another style might be a better option.

Gender or Age

kid on a skiGender and age are both important factors to consider when shopping for skis. Because women’s bodies are different from men’s, women’s skis are designed differently, often with a softer flex which makes them more responsive and easier to maneuver. They tend to be lighter and shorter than men’s skis. Because the center of gravity on a woman’s body is typically farther back than on a man’s body, the bindings on women’s skis are often mounted farther forwards than on men’s skis, for enhanced balance and stability. Of course, everyone’s body and preferences are different, but it’s certainly worth considering models that are designed with your body in mind.

For kids, avoid the temptation to buy skis for kids to grow into. Skiing equipment should fit right, all the time, and sticking a kid with skis that are too long for them will hamper their development and give them unnecessary difficulty. If nothing else, skis that are too short are much better than skis that are too long, so keep this in mind if you’re stuck between two different sizes or styles.

Height and Weight

Your height and weight will help you determine the ideal length and width of your skis. In general, for adults, the tips of the skis should reach somewhere between the nose and eyebrows, though this may vary depending on skill and style. For kids under six, the skis should land just under the chin, and for kids under twelve, skis should reach somewhere between the chin and forehead, depending on skill, style, and comfort.

skier on a jump

Your weight, too, plays a role in how to choose skis. Heavier skiers might want to consider longer or wider skis. Extra weight gives good leverage for turning longer skis, and wider skis are good for weight distribution.

Length

skier with skis on his shoulderThe length of your skis will decide how your skis perform on any terrain, at every speed, during turns, and skiing straight. In general, shorter skis are more nimble than longer skis, making them ideal for the park, or for skiers who are interested in making quick turns around trees. Their superior maneuverability is great for shorter and lighter people, who don’t have as much mass to put into turns. Short skis also handle better at slower speeds, making them ideal for beginners.

Long skis, on the other hand, are more stable at high speeds than short skis are. They aren’t as nimble, so they’re appropriate for advanced skiers who are comfortable with longer turns. Heavier skiers might do well on longer skis as well, because they have the weight leverage for turning.

Ski length is a matter of preference, rather than an exact science, so this is something you might want to experiment with if you are able to demo your equipment before you buy it.

Waist

When deciding how to buy skis, the most important dimension to consider is ski width, or waist. A narrower waist is ideal for harder snow. Narrow waists allow you to get your skis on edge sooner, concentrating your weight for turns. Narrow skis are more nimble, great for turns and groomed runs.

A wider waist, on the other hand, gives a skier the needed surface area to float through powder and flatten out the irregularities of softer snow. By spreading the skier’s weight out over a greater surface area, wide skis make skiers lighter per square inch of snow, providing stability and float.

two skiers holding their skis

Carve skis tend to have the narrowest waists, generally measuring less than 85mm. Backcountry skis built for trekking and long tours tend to measure on the narrower side as well, between 70 and 90mm, but alpine touring skis designed for deep snow are wider, at 90-115mm, for better float. Allmountain skis land somewhere in the middle, with an 85-95mm waist for harder snow, and 95-105mm for more varied terrain. If you’re unsure, or want something suitable for a variety of terrain, this is a great waist width to consider. Powder skis are the widest, typically measuring between 98mm and 125mm—the deeper the snow, the wider the waist you’ll want.

Camber & Rocker

skier on a downhill

The camber and rocker of your skis refers to the bend in the middle and the ends of your skis, respectively. The more camber, or arc, that you have in your skis, the more energy and power you’ll be able to put into and get out of your turns. It’s like a built in spring that snaps the ski back from turns. Camber skis are great for skiers who use the whole ski from tip to tail throughout their entire turns.

The rocker is sometimes called the reverse camber or negative camber, and it refers to the rise at the tip and tail of a ski. Rockered skis are great for skiers who keep their weight balance in the middle of a ski, and for maneuverability and floatation in powdered snow and mixed terrain.

Stiffness

skier on a jumpThe final consideration when deciding how to choose skis – before, of course, the color! –is the stiffness. Stiff skis can feel and perform completely differently to soft skis, and your skill level will play a big part when deciding what stiffness is best for you. In general, beginners will be more comfortable on softer skis, which are much easier to learn on. Soft skis are easy to control at lower speeds, and require far less energy and technique to maneuver than stiffer alternatives. They’re less responsive than stiff skis, though, so you might find that you want stiffer skis as your technique develops.

Experts, more aggressive skiers, and heavier skiers might want stiff skis, which require more strength to maneuver, but provide more power for speed and stability for varied terrain. Metal skis are stiffer and less flexible than wood or carbon skis, but faster and more stable. The faster and more aggressively you ski, the stiffer your skis should be.

Somewhere in the middle, medium flex skis are great for skiers who ski at a variety of speeds or on a variety of terrains. Powder skis tend to be medium flex, which will keep you floating on top of the snow instead of cutting beneath it, while still providing stability with some speed.

How To Choose Skis

choose perfect skisThis guide is a great start to choosing the skis that are right for you, but nothing beats experimentation. Let your research give you a sense of what might work for you, and then take it to a rental shop. Whether you’re hitting powder slopes or cutting a groomed run, find the skis that are appropriate for the terrain, and then try out some different lengths and waist widths to find the balance that’s truly right for you.

Seven Summits

All Should Know About The 7 Summits Challenge

Most mountain climbers have heard or come to the understanding of what the Seven Summits challenge is. Basically, the term refers to the highest mountains found in all the seven continents worldwide. The challenge usually involves climbing the highest mountains. The challenge of mountaineering was brought about in the early nineteen eighties. Generally, the seven Summits are defined according to their continental borders and they use the same definition that Western Europe, Austria, and the United States.

There are several peaks that are still disputed; the first one is the Oceanic summit. It’s further argued that the highest mainland peak is Mount Kosciuszko at two thousand, two hundred and twenty-eight meters found on the Australian mainland. Puncak Jaya is the other peak talked about; it stands at four thousand, eight hundred and eighty-four meters high in New Guinea. Indonesia is also contested to be part of Asia; therefore, Mount Wilhelm which is 4,509 meters tall making it the highest in the Oceania area along the Papua New Guinea region.

Mt. Puncak Jaya

The other peak which lies in dispute includes the European summit. Mount Elbrus which is at 5,642 meters. It lies within the border of Europe and Asia; this factor makes its inclusion to the Seven Summit to be disputed, thus making Mount Blanc the highest at 4,810 meters. It is also found within the borders of Italy and France and yet it is undisputed.

The commonly used and well-accepted list of the seven summits includes the Messner and Bass lists. A lot of mountaineers agree with the list of Messner as the correct list to be used. Bass list involves the Mainland Australia Mountains; however, the Messner’s list includes the Puncak Jaya as the tallest Mountain in the oceanic region. The Messner’s list includes the most challenging as it upholds all the ideals that climbers need, unlike the Bass lists which include Oceania mount that is considered to be the easiest to climb to its peak as compared to the difficult Carstensz Pyramid.

The Seven Summit List According to Messner

Kilimanjaro

Kilimanjaro is located on the border of Tanzania and Kenya, but the foothills of this mountain are located firmly in Tanzania. There is no any technical difficulties to be encountered when climbing this mountain. It is known to be a warm mountain due to its location on the Tanzanian plains close to the equator. Close to the summit glaciers are found and on some slopes but the usually used route is free from ice and snow. No expensive hiking gear is needed when climbing this mountain, the normal hiking gear is used, and the ticket prices to the country are moderate. The mountain is 5963m high.

Kilimanjaro, Vinson, Carstensz Pyramid

Vinson

This mountain is found on the continent of Antarctica, and it is officially not part of any Antarctica country. Low temperatures and cold winds characterize Vinson. Climbers should take advantage to apply winter climbing skills since the route is solely on ice and snow, and avalanches are possible. A good sized budget is needed to reach this mountain. Climbers should be equipped with good winter climbing equipment. Vinson is 4892m high.

Carstensz Pyramid

The Carstensz pyramid is found on the continent of Australia. Its foothills are firmly located in Indonesia. This mountain is known to have an airy summit ridge traverse and steep rock climbing sections including some rappelling. The most technical of Carstensz Pyramid is the rock peak found in the middle of the steaming Indonesia rainforest. On its higher reaches, the mountain peak is plagued with zero visibility and bad weather conditions. You can do climbing with ordinary clothing, but it is such expensive to reach this restricted part of Indonesia. Carstensz is 4884m high.

Everest

Mt Everest is at the heart of the Himalayan range at the border of Nepal and China. There are climbing threats at 9000m since there is not much oxygen and it’s cold with strong winds. It is not such an easy task to climb Everest. The mountain has a notorious icefall called the Khumbu which has collapsing seracs and dangerous crevasses. It is also quite expensive to climb Everest. Mt Everest is 8848m high.

Mt. Everest Peak

Elbrus at 5,642 meters on Europe in Russia

The largest mountain in Europe is located at the border of Georgia at the Russian peak. The highest point on the mountain of Caucasus.

This mountain is one of the easiest mountains to climb for new mountaineers as it does not require any mountaineering skills to climb. It is straightforward and no complicated sections. Elbrus can be climbed any time of the year but the most appropriate time is between May to September. You can do here with the standard cold weather gear. National reserve fees are applicable, but no peak fee is charged.

Mount McKinley at 6,194 meters on North America in the United

This mountain is managed by the Alaskan Range and is located in the wilderness of Alaska. It’s among the coldest climbs due to its location at the far up North of America. The climbing gear has to be quality cold weather gear this is due to its winds and weather which is not friendly. The route to the top is not complicated, but mountaineers need to have some skills in ice and snow climbing. The best season to climb is late April to early July, this is because during winter it gets intensely cold.

Aconcagua

Aconcagua is at 6,962 meters, it is found in central parts of Los Andes in Argentina at the South American continent. The routes followed are well elaborated and the weather keeps on changing from time to time. During the night, it gets pretty cold due to its high altitude of about seven thousand meters and most climbers do not make it to its peak; this can be as a result of not going through proper acclimatization. The weather is never friendly. Summer months are the best moment to climb Mount Aconcagua, and the months to go climbing ranges from December to march.

For those who want the real adventure, try the seven summit challenge – a journey you will never forget!

Sierra Bivys

Post #144 – North Palisade 14,242’ #10 Sierra 14er Summit Bivy, Oct 6-7, 2014.

Post #144 – North Palisade 14,242’  #10 Sierra 14er Summit Bivy, Oct 6-7, 2014.
14,242’ North Palisade
A very long but enjoyable fall day in the Eastern Sierras took me all the way to the summit of 14,242’ North Palisade on Monday, October 6.
These peaks are rugged.  North Palisade is located to the southwest of Bishop, CA.  The peak is in fact a large mass if that includes three additional subsummits of over 14,000’ that comprise the Palisades:  Starlight, Thunderboldt, and Polemonium.  While each of these peaks are 14er summits, by definition of the 300-foot rule from a connecting saddle, only North Palisade is considered an “Official” Fourteener summit.
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The Meeting 11, Aspen CO Recap on a great conference, Oct 1-3, 2015.

The Meeting 11: Aspen-Snowmass. Oct 1-3, 2015. A must attend event in the Snowsports Industry!
Aspen CO Meeting
outdoor adventureFor me, an emerging outdoor adventure athlete, ski-mountaineer, author, TV consultant and expedition guide, The Meeting 11 serves as an awesome opportunity to learn about the snowsports industry and the relationship between creating content and what are the best ways to use it.  The conference portion of The Meeting in 2015 focused on all aspects of content with discussion focused on delivering marketing value, effectively using social platforms, fostering an audience, generating return on investment and identifying the next trend. A unique set of panelists and presenters representing a wide range of brands were assembled to share ideas and lead interactive discussions throughout the day.
Instagram, Facebook, Twitter, Peroscope, YouTube, Snapchat, Vimeo, Vine, Pinterest, Tumblr and more.  How can we keep it all straight?  I’ll admit, some of these forms of Social media I don’t use at all. But some I have been successful with. The amount of content being produced, posted and utilized in this industry is mind-boggling, and understanding which platforms appeal to which audiences is key to maximizing the ability for your own content to be seen and be made of value.
One of the best parts of the conference was the breakout session sponsored by Group Y.  In this interactive session I spent an hour with some professionals in the media industry, and our task was to create a marketing platform to appeal to all demographics.  Breaking down which social media is relevant to which age demographic was eye opening, especially since every social media brand actually has a specific age group that uses it more than others.  For example a marketing campaign that targets both the youth and the older generation in the Aspen area for the Ski Company can be possible through different uses of Social Media.  Aspen is truly a ski town of contrasts, (X-games youth, versus traditional rich families or the older generation that comes for their annual ski-vacations or to build a second home and stay in Aspen).
home and stay in AspenWith social media, reaching new audiences is often the challenge, and I can attest to this.  Have you ever been posting on social media but have the same people liking everything? How can you diversify your social media portfolio authentically? The VP of Integrated Marketing for Stance, Nick Tran and ISSA Sawabini from Fuse Marketing discussed ways that this can be done.  They provided some stellar tips and examples of a campaign they did with Taco Bell, which not only promoted their Instagram account, but maximized the expenditures of customers during a particular period in time when they introduced a new taco to the market.
The great Penn Newhard of Backbone Media presenting with my group during the breakout session presentations.
Presentation
Overall the biggest thing I pulled from the meeting was understanding the space of content with authenticity, which will truly reach every demographic. Content is valuable, and a great way to give a sponsor something in return.  Quality content can go a long way to building a true partnership with a brand.  Content delivery and creating quality content can be sold to sponsors at a high value.
With brands these days, their Goal isn’t to sponsor, its to collaborate and make content. Content creates an experience for the consumer and gives a person an experience through a brand. There has to be a story behind the content to give it depth. Given this concept authentic was a buzz word.  So was doing something because you have a passion for your own adventures in the outdoor world.  In my opinion this is very true.  There are so many people out there trying to post content to become “Insta-famous” on social media.  I personally think that those people aren’t in this business for the right reasons.  Do something because you are passionate about it, not because you want people to like your posts or garner attention.
Road
To wrap up some short highlights:
Cool product: Iphone 6 shoots 4k.
Can be shared with the CS1 placing the Iphone 6 right into the device for instant sharing and no downloads necessary.  You can create edits and share instantly.
Scott McDonald Cofounder Lumenati @Lumenati_CO
Something on the horizon: Live Streaming coming with Snapchat and Peroscope and different perspectives from different camera angles.   This new concept is where social media is becoming even more “Live”.
The event  (THE MEETING 11) isn’t just about the conference sessions, its about having fun, collaborating with others, networking, and enjoying the festivities in and around Aspen for the weekend. Other highlights of the conference:
Ski and Snowboard Films: Almost too many to count, but some were packed.  The best film: Paradise Waits by Teton Gravity Research.
Also The Transworld Snowboard Film  – “Origins” , was a great film because of the history behind snowboarding.
Red Bull
Go Cart Racing – Always a Hit, Sponsored by Aspen Snowmass and Red Bull as well as GoPro.
And I even had a chance to run in a 10K race to benefit MS.
Looking forward to THE MEETING 12 in 2016.
Cheers
Dr. Jon
Car Racing